Etta Loves x Liberty Sensory Hanging Squares for Baby Gyms, Prams and Car Seats

The Etta Loves x Liberty Sensory Hanging Squares bring Liberty’s archive florals into baby’s visual world, with reimagined prints scaled for developing eyes. Designed in collaboration with Liberty London, these reversible sensory squares support visual engagement from birth, then introduce richer colour and detail as baby’s sight develops.

Each square has a Fairford Shadow side for birth to 4 months, using high-contrast monochrome florals with natural variation for young babies to search, focus on, and explore. The reverse sides feature Wharfedale Meadow designs for 5 months onwards, with evolving colour, floral detail, bold contrast, and a baby-safe mirror.

Soft, padded, and easy to attach with secure velcro loops, these sensory squares can be used on prams, baby gyms, car seats, and play spaces. Crinkle texture, a gentle rattle, and a mirror encourage cause-and-effect discovery, reaching, grasping, and focused looking.

Made from GOTS organic cotton, they are lightweight, machine washable, and make a thoughtful baby shower gift or new baby present, bringing Liberty design and purposeful sensory play together.

The Science
Etta Loves designs their patterns with a consultant orthoptist and in collaboration with The University of Sussex Baby Lab. Using infant vision research, they create science-backed sensory designs that are visible, engaging, and suited to each stage, helping babies look, focus, and visually explore.

Babipur is proud to stock Etta Loves, a Certified B Corp creating organic baby essentials with research-led sensory value, recyclable packaging, and responsible production choices.