Etta Loves x Liberty Mono Outdoor Sensory Playmat | Organic Cotton

The Etta Loves x Liberty Mono Outdoor Playmat brings Liberty’s Fairford Shadow archive floral into baby’s outdoor world, reimagined through Etta Loves’ infant vision science. Designed in collaboration with Liberty London, this high-contrast sensory playmat is scaled to attract and hold visual focus from birth to around 4 months, but will be cherished well beyond. 

Fairford Shadow uses bold monochrome florals with natural variation, giving newborn babies high-contrast shapes they can see, search, and visually explore. The design supports focused looking during tummy time, lying, kicking, rolling, and early play, while the soft padding creates a comfortable space wherever the day takes you.

Generously sized at 1.2m x 1.2m, this GOTS certified organic cotton playmat has a waterproof polyester base for use in the garden, park, beach, or as a family picnic rug. Lightweight and practical, it folds into its own canvas carry bag with strap, making it easy to store.

Beautiful, useful, and science-led, this Etta Loves x Liberty playmat makes a thoughtful new baby gift for parents who want practical baby essentials with real sensory purpose.

The Science
Etta Loves designs their patterns with a consultant orthoptist and in collaboration with The University of Sussex Baby Lab. Using infant vision research, they create science-backed sensory designs that are visible, engaging, and suited to each stage, helping babies look, focus, and visually explore.

Babipur is proud to stock Etta Loves, a Certified B Corp creating organic baby essentials with research-led sensory value, recyclable packaging, and responsible production choices.

Age: Suitable from birth
Size: 120 x 120 cm